Monzamedia had to strongly consider the brand and the style of the brand when building this website. Cape Herb and Spice is well established and the brand is clearly differentiated from competitors.
A critical request and instruction from the client was to try and ensure that the website remained "above the fold" on laptops, hence the current design layout of the website.
The brand has numerous products available in multiple sizes. Therefore, ensuring that the user is able to distinguish not only between the products, but also the different size options, in a simple and efficient manner was of paramount importance.
The clean lines and space on the website make for a fresh and clear brand identity.